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Branding & Rebranding

Here is where we bring everything into focus. We will ask you about the vision you have for your business and will help you to fine-tune it if necessary. We'll ask you to identify your core values and to list your principal revenue streams. We will look at your target audience and compare them with your visitor profiles, suggesting adjustments if required. We will look at your service offering and identify your strengths and your unique selling points. Then we will look at how you communicate all of this to your target audience. We can then deliver your brand (or rebrand) strategy, ideally implementing it for you.

Rebranding would only be recommended in one of two scenarios. The first of these is following a change of management, ownership or direction where visions and objectives differ greatly from those of before. The second is where the existing strategy is clearly not as effective as it once was and is in need of a radical overhaul. This may all sound quite daunting but fear not, this is an area in which our ideas, skills, experience, guidance and holistic approach will all contribute to a fresh and exciting future.

" I wholeheartedly recommend Jonathan to anyone
looking for a hardworking partner to drive top notch events, marketing projects and creative / marketing strategy."

VP GLOBAL PR, HOMEAWAY
Photo © Jonathan Findlay
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